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Get Unstuck with a Personal Business Model


I was stuck.

I had been laid off from a great job a few years prior and despite finding a new job almost immediately, I found myself needing to replace my long term vision for my career. However, I was so depressed that I couldn’t even begin to think of a career field that would bring me satisfaction.

My entire life had been spent trying to be successful as a sports journalist and after a few years of working in that field, I’d decided I no longer wanted to pursue that dream. Problem was, I had no idea what other skills I possessed that were even marketable.

After struggling for months, my father-in-law introduced me to the book Business Model You – and suddenly, I was able to take my journalist blinders off and see other skills and interests that could be channeled into a fulfilling career.

Written by Tim Clark, Business Model You takes the one-page business model template (from the book Business Model Generation) and adjusts it so that the person working through the book becomes the business, creating a model that highlights Key Partners, Key Activities, Value Provided, Customers, etc. and looks at ways someone can turn interests, skills and experience into a career that fits who they are.

For me, the process of looking at myself as a business helped me see all the other skills I had to offer outside of writing and web skills, and it allowed me to see careers beyond sports writing that I could be happy and successful in. These skills led me to see how coaching would be a natural fit for me. Had I looked at coaching before this process though, I would’ve dismissed it like I dismissed dozens of other career options at that point.

I have since revised my one-page business model from its original version, but the things I uncovered during the process have helped me mold my coaching approach in a way that takes advantage of my interests and skills and makes it so I have a driving purpose in what I do.

The only thing I wish I’d done differently in this experience is had a coach help me through the process. While I prefer autonomy and was quite capable of figuring things out on my own, I know that working with a coach would’ve helped me sort through this process faster and would’ve brought clarity as I created my personal business model.

I’ve linked a copy of the model with this article and I encourage anyone that’s stuck to take a look at it and see if you can find some way to move ahead. And if you have any questions or need any advice, I’m only an email away.

Personal Business Model canvas

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